Influenced by CityBrand's City Centre Walkaround Outdoor Museum, The Guild Trail is a self-guided walking tour exploring the places, people and events from Preston’s history; allowing those who take it to uncover interesting facts and unusual stories along the route.
We worked with Treasure Trails Lancashire to create the tour along with Preston City Council as part of the Preston Guild 2012. Our brief was to develop an identity for a range printed materials that accompanied this particular trail.