The brief was to create a brand for Campbell and Rowley, in particualr a corporate brand to support development and growth of the business. The brand needed to capture the passion, dedication and quality that the business represents. It needed to be flexible enough to work across the different areas of the business, and allow for potential diversity into new markets too. This brand is not just about the product it produces, it’s about the people that make it happen and the memories that it helps create.
The route chosen was based on ingredients, always pairing the perfect ingredients to create these moments and memories. Whether that’s food and people, service and venue or food and drink, it means Campbell and Rowley always provide the perfect ingredients for your event.
The style of the identity focuses around the &. This creates a focus point from the logo, which is used throughout the rest of the materials. It has become a stand alone symbol that gives instant recognition even when used outside of the logo design.