
The Dome
We know the adage goes “don’t work with children or animals” so we left the cat at home but loved working with an inspiring group of young people to develop a new brand for Crewe Youth Zone.
We scoped out the project with senior leaders, delivered a series of engaging workshops with a group of young people where they got to be brand consultants. We spoke to trustees to incorporate their perspectives and then coached the young people to deliver the ideas back to the board. The Crewe brand had its own launch, directed by the young people involved. We’ve developed brand guidelines and continue to help support with assets and events.