Lancashire Women
Bird was tasked with rebranding Lancashire Women’s Centres. During the discovery phase we explored the potential for a rename, as there was concern that “Centres” might be misleading.
The insight work led to the adoption of the name Lancashire Women and the resulting brand work reflects their distinctive personality - bold, confident, and authentic. The logo can be used with words above and below, placing Lancashire Women in the centre of important messages they want to communicate.
