Lancashire Redefining
As the COVID-19 lockdown began to ease, Marketing Lancashire wanted to create a communication campaign to help begin the economic recovery. The aim of the campaign was to build confidence and trust in business, employee, and visitor audiences.
Greater Manchester had already launched a ‘Build Back Better’ campaign designed to build back businesses and then move on to building back leisure. This didn’t feel like the right wording or approach for Lancashire and they believed that what ‘build back better’ lacked was a sense of place/local distinctiveness. This campaign landed that desire with precision.
