Birchwood
Birchwood is a Skelmersdale based charity tackling homelessness, mental health issues and wellbeing head-on. They create positive change in communities through interconnected homelessness and housing support, mental health support, counselling, and wellbeing activities.
They initially approached us to develop a new website but what quickly became clear was they were unsure about what they stood for and were hiding how brilliant they were.
We needed to get to their truth. Through internal and external interviews, research, and workshops with different stakeholders we uncovered what made them different. We defined their values and personality and cut through all the noise to define an idea that they could use to stand out from the crowd. We developed a strong narrative approach and showed how it would come to life online and in brand assets.
We’ve now launched end goal - a user-friendly, visually appealing website that reflects their values, catering to the needs of their three distinct audiences.
